Social Media has become bigger and more serious than what had been expected. It has become a degree, a job and at the same time, a headache for many brands.
Making Social Media part of your brand DNA requires no money (at least initially), but time and commitment. There’s no shortage of technology out there to make a brand a success story in the world of Social Media; one just need to apply some degree of common sense and creativity in their approach. E.On, one of the energy suppliers, carried an interesting research about whether businesses have a dedicated Social Media staff and interestingly, 21% claimed that they don’t need one; while over 61% mentioned that they already have a dedicated staff for their company’s Social Media practice:
As it is evident above, Social Media is not a thing of future, it is a change to be embraced today. Social Media can add value to brands’ life cycle and prove effective if and only if, it is not used as a buzz word or approached as something in fashion. That’s why many businesses from different sectors have been looking for ways to incorporate Social Media in their everyday operations by either, creating a new job within their organisations or hiring an agency or a consultant to help with their Social Media mission.
The Junior Enterprise of the University of Westminster got this right, simply by being forward thinking and genuinely passionate about the new media and what it can do in business; in particular to events. They recently organised an event and invited number of a panel to discuss how Social Media can benefit the business of event organisers. During the all day event, which took place at the heart of London, the panel took LinkedIn, Twitter, YouTube, Facebook, G+ and Blogging platforms seriously as the audience were asking some serious questions about the channels.
Here is just a snapshot of how engaging and productive was the day – the picture was taken by The Junior Enterprise of the University of Westminster:
As the audience were event organisers and promoters, they were keen to know how best Social Media should be used for promoting events; they were asking some top notch questions; they were eager to take their business to the next stage through the use of Social Media.
To demonstrate the power of Social Media, a unique case study was created about how Social Media and creative content can make a difference throughout the process of organising an event. The case study was based on true story, with the presence of the event organiser whom volunteered to share their challenge in how to make the best of Social Media. At the end, the event organiser became the client of 5 groups presenting them how they can maximise awareness and strengthen branding of their events through employment of Twitter, Facebook, YouTube, LinkedIn, Blogging and G+.
It wasn’t an ordinary event day, it was an extraordinary day; it was a day of learning and sharing.